Effective E-commerce Website Designing Tips for Start-ups in Canada

Having a sturdy, functional, and user-friendly ecommerce website is the necessary first step towards building an online store. More and more people are gravitating towards online shopping these days because of the convenience it offers. Whether you sell clothes, footwear, or food items, taking your business online is the best decision you can make. However, the success of your venture largely depends on the quality of your website. There is a lot that goes into building an effective ecommerce website. Here are a few eCommerce website designing tips that should get you started on the right track.

1. Stick to a simple design that appeals to a broad audience

Ask any Toronto eCommerce website designer, and they will tell you how important the design of your ecommerce website is, and when it comes to the design, the pros believe in simplicity. You don’t need a dramatic design to appeal to the audience. Users tend to prefer simple and clean designs that are easy on the eyes. A minimalistic design can make your website look refined.

Every design element on your website should serve a purpose and not distract the audience from the core content. You should also avoid overloading the design with information. If you have a large number of products on your website, make sure you keep them well-organized. The design itself should look light and spacious.

2. Focus on branding

You can hire the best web design agency in Toronto, Ontario, to build your ecommerce website, but if you don’t pay enough attention to branding, your efforts may go in vain. When shopping online, users always trust established brands. That is why proper branding is crucial to the success of your online store, and it should start right from the design phase. The design of your ecommerce website should define your brand. When defining your brand message, make sure that your target audience can connect to it.

3. Pay attention to the visual hierarchy

Maintaining visual hierarchy is absolutely crucial when it comes to designing an ecommerce website. You must place the most important information on the top of the page. For example, on the homepage of every renowned online store, you will see the following information:

• Brand name and logo in the header
• Navigation menu and search bar
• Contacts
• A slider or hero image
• A section with the main content
• Footer

Presenting the information in this hierarchy helps the users to understand what the website is all about. A visual hierarchy and a simple structure also helps the visitors to navigate your online store easily and effectively.

4. Make it easy for the users to navigate, search, and filter

Most people who shop online do it for the convenience. That is why you need a website that makes it easy for the consumers to arrive at the most important step, which can be anything from making a purchase, paying for the product, registering, or leaving their contact details. The most critical step in eCommerce website designing is to make sure that all the information flows logically from one point to another.

To make sure that the flow of your website works well, a reputed web development company in Canada will create user journey maps, and they will also test out various options. This way, they will be able to select the most optimal option.

5. Use high-quality images and videos

The only downside to online shopping is that you cannot actually hold the products and examine their quality before making the purchase. Photos and videos are all the users can rely on when making the decision to buy. That is why you need to make it easy for them by providing high-quality images and videos of the products. Besides high-resolution photos and videos, some ecommerce websites also offer 3D models and 360° views.

6. Harness the power of colors

You should put some thought into choosing the color scheme of your website. Color can be a powerful tool, and you need to understand the psychology behind colors to fully utilize it to your advantage. You need to consider how different colors inspire different emotions, feelings, and actions in people. For instance, if you want to inspire the users to make a purchase, you can make the purchase button red. The color not only stands out, but it also inspires feelings of passion and excitement. Studies have also revealed that red buttons lead to 34% increase in conversion!

7. Think like your target audience

To understand what will attract users to your website, you first need to put yourself in their shoes. If you want the design of your ecommerce website to connect with your target customers, you would first need to think like them. There are some features that every online shopper expects from a good ecommerce website such as attractive design, easy navigation, user-friendly interface, and great content. To make sure that users stay on your website, you have to fulfill these.

Wrapping up

Building an ecommerce website is not an overnight process. You need to put a lot of thought and efforts into creating an effective ecommerce website design. That is why you should get the job done by a professional. If you are looking for a reputed web design agency in Toronto, Ontario, check out ArjanTech Solutions. Since our inception, we have been helping ecommerce businesses reach their potential, and we can do the same for you.

We have a talented in-house team of experienced ecommerce designers and developers who can build a highly functional and user-friendly website, keeping all the industry best practices in mind. Given the fierce competition that exists in the ecommerce sector, it is crucial for you to have the best by your side when you are venturing into it. Getting the website built is only the first step. An ecommerce website also needs periodic updates and regular maintenance.

At ArjanTech Solutions, we can do it all for you. If you want us to help you launch your ecommerce business, give us a call or drop us an email today!